BODY BY BINA

  • Pilates instructor and micro-influencer based in Los Angeles.

  • I acted as the account and project manager, email marketing strategist, and copywriter.

  • Email Marketing

  • I managed the Body By Bina account focusing on not only writing the email marketing materials but also analyzing key metrics and making improvements as needed.

    This was my client while working at Pivota Marketing.

Example of Body By Bina Newsletter

In my time managing Body By Bina’s email marketing, we were able to…

  • Achieve an average open rate of 49.5% which is more than double the industry standard for health and wellness.

  • Obtain an 8% conversion rate when launching her sister brand concept, BEYOND.

  • Increase class signups and sales by 39%.

  • Send more than 30 newsletters in our time working together.

Check out a few more newsletters to get a taste of the writing Bina raves about:

ALBINA KATSMAN SAID…

“Working with Maddie was so incredibly easy. When writing for me, she understood my style, my beliefs, and my way of life right away. Her work was always on time (usually even early) and she always explained her systems and processes very well to her clients. More importantly, she is so great with her words that I would always fall in love with everything she ever wrote!”