Resume

welcome to the intersection of clarity, creativity, and connection.

AWARDS &

CERTIFICATIONS

    • Leadership Cord Recipient - Boise State University

    • Outstanding Executive Council Member - Boise State University

    • Most Shared Article of the Year - The Odyssey Online

    • Certified Associate in Project Management (CAPM) - The Project Management Institute

    • Asana Workflow Specialist - Asana

    • SEO Basics - Yoast SEO

    • Specialist in Methodology and Assessment of English Teaching and Learning in the Classroom - Universidad Pontificia Comillas

    • Public Relations - Boise State University

LANGUAGES

English - Native
Spanish - C1

PROFESSIONAL EXPERIENCE

Below is the complete list of my work experience in marketing, writing, public relations, advocacy, and education.

Project Manager

Yes&
September 2023 - Present

  • Build and maintain strong client and partner relationships by understanding needs, anticipating requirements, and delivering tailored solutions, resulting in over 600% organic growth in the first year.

  • Lead and manage multimillion-dollar projects, ensuring successful execution from concept to completion while meeting client objectives and maximizing ROI.

  • Drive project success by facilitating communication across cross-functional teams, coordinating resources, and ensuring alignment with project scope, schedule, and budget.

  • Analyze market trends and project data to identify growth opportunities, exceed client expectations, and mitigate risks through proactive problem-solving.

  • Oversee all phases of project lifecycles, from developing materials to supervising timelines and vendor relationships, while optimizing workflows with Agile methodologies.

  • Ensure timely and profitable deliverables through comprehensive project tracking, forecasting, and risk management.

Account & Project Manager

Pivota Marketing
February 2023 - August 2023

  • Served as the lead point of contact for all account management matters, building and maintaining strong, long-lasting, trusted advisor relationships with clients.

  • Identified project goals and objectives, created a plan that outlined the tasks, timelines, and resources required, and ensured all materials were successfully delivered in a timely manner.

  • Clearly communicated the progress of initiatives to cross-functional teams and stakeholders.

  • Forecasted, tracked, and analyzed key account metrics, identifying areas for improvement, and explored opportunities to add additional services and offerings to new and existing clients.

  • Acted as the liaison between clients and internal teams and assisted with challenging requests or issue escalations as needed.

  • Expanded industry knowledge by participating in educational opportunities, reading professional publications, and maintaining personal networks.

Copywriting, SEO, and Email Marketing Manager

Pivota Marketing
March 2022 - February 2023

  • Strategized and oversaw copywriting and email projects for all clients as well as developed new initiatives to ensure their marketing goals were achieved each quarter.

  • Generated creative content for blogs, web, and email for clients across several industries.

  • Designed engaging email marketing campaigns to generate high click and open rates.

  • Researched, organized, and managed all email, CRM, and site integrations.

  • Analyzed organic search performance data, provided relevant insights, and established long-term SEO strategy both for clients and internally.

  • Monitored paid ad campaigns and made adjustments based on performance data.

  • Conducted keyword research, improved search engine rankings, and increased organic traffic.

  • Trained and mentored digital marketing interns each season.

Copywriting, Localization, and SEO Specialist

Impress
December 2021 - Present

  • Translate web copy and blog content from Spanish to English while maintaining tone and flow.

  • Strategically incorporate researched keywords for SEO content.

  • Revise and manually rewrite past English content to be repurposed.

  • Generate engaging meta-titles and descriptions that fit search engine requirements.

  • Write and create completely original relevant content.

  • Meticulously self-edit to ensure top-notch grammar and formatting.

Language and Culture Assistant

The Ministry of Education - Spain
August 2019 - July 2022

  • Acted as both an academic instructor and cultural representative.

  • Designed interesting lesson plans that incorporated curriculum and life values.

  • Presented culturally significant events and holidays in an insightful and relatable manner.

  • Assessed students' language skills and built custom improvement plans.

  • Facilitated group activities that cultivated positive team dynamics.

  • Fostered meaningful individual relationships to cater to the learning needs of each student.

  • Worked continuously to promote a safe and inclusive classroom environment.

Foreign Correspondent

KPRC
March 2020 - June 2020

  • Wrote articles detailing the scene in Madrid during the Coronavirus Pandemic.

  • Produced, self-edited, and published with minimal instruction or guidance.

  • Ensured content and format relevance by staying up to date with changing media trends.

  • Reported on daily changes to the social and political environment.

  • Organized observation, local reporting, and personal reflection to create a realistic and relatable perspective.

Leadership and Advocacy Team Member

Planned Parenthood Advocates of Oregon
June 2017 - March 2018

  • Ensured that reproductive freedom issues remained at the forefront by assisting with booths or crowd canvass efforts at local events.

  • Expanded organization membership through targeted volunteer recruitment efforts as well as solicited donations from new and previous supporters via email and phone calls.

  • Developed, coordinated, and supervised community events such as educational forums and fundraisers.

  • Lobbied on behalf of partnering political entities to secure seats for representatives that take responsible action regarding health care policy.

  • Presented 2018 action and recruitment plan on behalf of Clackamas County at PPAO Statewide Leadership Training.

Communication Officer

Associate Students of Boise State University
December 2015 - May 2017

  • Served as the liaison between the Associate Student of Boise State University (ASBSU) and the general public.

  • Established strong relationships with local media and managed all social media accounts.

  • Acted as the campaign manager for ASBSU special events and programs.

  • Maintained and updated the ASBSU website through coding in a WordPress format.

  • Held executive roles in the execution of projects like lobbying for equitable funding for higher education in the state of Idaho, allocating $20,000 to the development of a diversity and inclusion-focused program on campus, and passing a resolution to protect DACA Broncos.

Lead Facilitator

#notsilentbecause
August 2016 - May 2017

  • Facilitated a student-led initiative designed to inform and educate Boise State students about sexual assault and the importance of consent by empowering students to become active bystanders and allies.

  • Composed interactive workshops to discuss and review bystander intervention strategies and survivor support programs.

  • Connected with student participants to ensure they left feeling confident in the actions they can take to prevent assault, knowledgeable in the resources that are available to them, and most importantly, safe on Boise State’s campus.

Public Relations and Social Media Associate

Executive Women’s Golf Association - Idaho Chapter
January 2017 - May 2017

  • Attracted new and retained existing Executive Women’s Golf Association (EWGA) members through marketing and promotional efforts.

  • Managed all social media accounts as well as designed and created content for deliverables that comply with national brand standards.

  • Created and distributed media kits while establishing relationships with local media contacts.

Marketing and Public Relations Specialist

Make-A-Wish Idaho
August 2016 - December 2016

  • Represented Make-A-Wish Idaho to research, plan, execute, and measure a complete public relations campaign for the “Believe” program.

  • Exceeded the client’s goal by raising more than $24,000 in donations from Macy’s.

  • Constructed a promotional campaign for “The Great Polar Bear Challenge,” increasing donations by over 102% year over year.

  • Generated lasting partnerships between Make-a-Wish and four local businesses.

Writer

The Odyssey Online
June 2015 - June 2016

  • Wrote weekly blogs for entertainment, enjoyment, and educational purposes.

  • Promoted the Odyssey platform by recruiting followers and additional writers.

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