THE FRASER TEAM

  • Real estate agents and social media icons located in Pittsburgh.

  • I acted as the account and project manager, email marketing strategist, and copywriter.

  • Email Marketing, Copywriting, & CRM and Integration

  • I managed The Fraser Team account for all services. Before I was their account manager, I handled email marketing efforts, wrote the web copy, and organized the CRM and integration projects.

    This was my client while working at Pivota Marketing.

Example of The Fraser Team Newsletter

In addition to my success in email marketing, I was also responsible for integrating their site, CRM, and email marketing provider to ensure the seamless transfer of client data and leads. Plus, you can check out some examples of my web copy by visiting the Discover Pittsburgh, Why Us, and Meet the Team pages of their website.

In my time managing The Fraser Team’s email marketing, we were able to…

  • Achieve an average open rate of 39.38% compared to the industry standard of 19.17% for real estate.

  • Maintain an average click rate of 2.32% exceeding the industry standard of 1.77%.

  • Increase the newsletter open rate by more than 20% since we started working together.

Check out a few more newsletters to see how they transformed over time with consistent improvements:

EMILY FRASER SAID…

“I have worked with Maddie over the last year as my team's marketing account manager. She is extremely organized, reliable, a clear communicator, and goal-oriented. There are many moving parts to my real estate team's marketing plan - multiple social media platforms, website, blogs, lead magnets, branding, etc.! Maddie seamlessly kept the big picture in mind and helped my team and me focus on overarching goals that tied together every facet of marketing our business. She is an expert strategist and manager, and receives my highest recommendation.”